This moment in time
We live in a time of great uncertainty and collapse of values.
The recent pandemic, ongoing wars on all continents, the global climate crisis, and inflationary economic pressures are all contributing to changes in the lifestyle and way of thinking of all of us.
The desire for relief from the stress and anxiety of the past two years leads to seeking moments of happiness even in the small acts of everyday life, such as choosing and applying a cosmetic product.
Joyology, what is it?
Thus was born a new philosophy: Joyology.
The philosophy of Joyology involves embracing a holistic lifestyle capable of creating or maintaining well-being. This is one of the greatest sources of happiness and is considered a form of inner peace and beauty.
Joyology and cosmetics
Reserving time to devote to ourselves, to the care of our body and mind has now become essential to have a healthy lifestyle.
Cosmetics is definitely our ally, giving us moments of joy and serenity, during skincare for example, but it is also capable of solving blemishes and skin problems by alleviating our insecurities and increasing our self-confidence.
Indeed, the task of cosmetics is to bring positive energy and good vibrations to help maintain or create mental and physical balance in all of us.
Equally, the choice of a cosmetic product is no longer linked only to its aesthetic performance but also functional performance to instill confidence and help one have a better quality of life.
The simple act of cosmetic product research and application requires conscious choices that are responsible for achieving joyology.