{"id":151417,"date":"2022-02-04T10:12:21","date_gmt":"2022-02-04T09:12:21","guid":{"rendered":"https:\/\/www.mostskincare.com\/the-importance-of-cleansing\/"},"modified":"2025-06-06T15:22:40","modified_gmt":"2025-06-06T13:22:40","slug":"the-importance-of-cleansing","status":"publish","type":"post","link":"https:\/\/www.mostskincare.com\/en\/the-importance-of-cleansing\/","title":{"rendered":"THE IMPORTANCE OF CLEANSING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p class=\"ai-optimize-10\">[vc_row css=&#8221;.vc_custom_1731597580106{margin-top: 60px !important;margin-bottom: 60px !important;}&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Cleansing is the process by which, with the help of water and a cleanser (or soap), oily dirt, glandular secretions, shedding skin cells, and excess bacteria are removed from the skin.<\/span><br \/>\n<span style=\"font-weight: 400;\">Today, cleansing is commonly performed using a liquid or solid cleanser containing surfactants that produce foam.<\/span> <span style=\"font-weight: 400;\">The most commonly used among these surfactants is Sodium Lauryl Sulfate (SLS), which is found in many cleansers and shampoos. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1731597592262{margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The Problems with Sodium Lauryl Sulfate&#8221; font_container=&#8221;tag:h2|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1731597613375{margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Cleansers and Skin&#8221; font_container=&#8221;tag:h5|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1731597632621{margin-bottom: 30px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Sodium Lauryl Sulfate and many other similar foaming surfactants cause the following issues:<\/span><\/p>\n<ul>\n<li class=\"ai-optimize-7\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are irritating to the skin and tend to dry it out, causing itching.<\/span><\/li>\n<li class=\"ai-optimize-8\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They produce a lot of foam, which requires a large amount of water for rinsing, leading to excessive water consumption.<\/span><\/li>\n<li class=\"ai-optimize-9\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They have an affinity for the skin, so even after rinsing, they remain bound to the stratum corneum, increasing their irritating and itch-inducing effects.<\/span><\/li>\n<li class=\"ai-optimize-10\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some are poorly biodegradable and contribute to water pollution.<\/span><\/li>\n<\/ul>\n<p class=\"ai-optimize-11\">[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Avoid frequent washing and foaming cleansers.&#8221; font_container=&#8221;tag:h2|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1731597661624{margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Cleansing and Dry Skin&#8221; font_container=&#8221;tag:h5|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1731597680276{margin-bottom: 30px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Dry skin, often accompanied by flaking and itching caused by washing, is very common today and is mainly due to two key factors:<\/span><\/p>\n<ul>\n<li class=\"ai-optimize-12\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequent washing<\/span><\/li>\n<li class=\"ai-optimize-13\" style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The use of foaming cleansers<\/span><\/li>\n<\/ul>\n<p class=\"ai-optimize-14\"><span style=\"font-weight: 400;\">Frequent washing has become almost a necessity in modern life, while foaming cleansers can be replaced.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The MOST project for cleansing&#8221; font_container=&#8221;tag:h2|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1731597809780{margin-bottom: 30px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">MOST has developed a product for daily cleansing and makeup removal based on new surfactants that do not produce foam, are easily and completely rinsed off without leaving residues on the skin, and do not strip away the skin\u2019s natural lipids.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;MOST Eudermic Cleansing Base&#8221; font_container=&#8221;tag:h5|font_size:20|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1731597787305{margin-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400; color: #000000;\">MOST Eudermic Cleansing Base is a non-foaming, non-delipidizing cleanser suitable for daily use, for children, for intimate hygiene, and for individuals with active dermatitis or simply dry skin.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"woocommerce \">\n<div class=\"products elements-grid basel-products-holder  pagination-infinit row grid-columns-3\" data-min_price=\"\" data-max_price=\"\" data-source=\"main_loop\">\t<div class=\"product-grid-item basel-hover-alt product  col-sm-4 col-xs-6 first  post-0 post type-post status-publish format-standard has-post-thumbnail hentry\" data-loop=\"1\" data-id=\"38668\">\n\n\t\t<div class=\"product-element-top\">\n\t<a href=\"https:\/\/www.mostskincare.com\/en\/shop\/all-the-categories\/eudermic-cleansing-base\/\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/base-lavante-sfondo-bianco-600x600.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"MOST Base Lavante Eudermica detergente viso 200 ml\" srcset=\"https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/base-lavante-sfondo-bianco-600x600.png 600w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/base-lavante-sfondo-bianco-150x150.png 150w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/base-lavante-sfondo-bianco-1200x1200.png 1200w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/base-lavante-sfondo-bianco-100x100.png 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t<\/a>\n\t\t\t\t<div class=\"hover-img\">\n\t\t\t\t<a href=\"https:\/\/www.mostskincare.com\/en\/shop\/all-the-categories\/eudermic-cleansing-base\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/schiumetta-base-lavante_100KB-600x600.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"MOST Base Lavante Eudermica detergente viso 200 ml con schiuma\" srcset=\"https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/schiumetta-base-lavante_100KB-600x600.jpg 600w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/schiumetta-base-lavante_100KB-150x150.jpg 150w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/schiumetta-base-lavante_100KB-1200x1200.jpg 1200w, https:\/\/www.mostskincare.com\/wp-content\/uploads\/2022\/10\/schiumetta-base-lavante_100KB-100x100.jpg 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"basel-buttons\">\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n<h3 class=\"product-title\"><a href=\"https:\/\/www.mostskincare.com\/en\/shop\/all-the-categories\/eudermic-cleansing-base\/\">EUDERMIC CLEANSING BASE<\/a><\/h3>\n\n<div class=\"wrap-price\">\n\t<div class=\"wrapp-swap\">\n\t\t<div class=\"swap-elements\">\n\t\t\t\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>&nbsp;15,00<\/bdi><\/span><\/span>\n\t\t\t<div class=\"btn-add\">\n\t\t\t\t<a href=\"\/en\/wp-json\/wp\/v2\/posts\/151417?add-to-cart=38668\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_38668\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"38668\" data-product_sku=\"DEBL200\" aria-label=\"Add to cart: &ldquo;EUDERMIC CLEANSING BASE&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;EUDERMIC CLEANSING BASE&rdquo; has been added to your cart\" role=\"button\">Add to cart<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_38668\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:38668,&quot;item_id&quot;:38668,&quot;item_name&quot;:&quot;EUDERMIC CLEANSING BASE&quot;,&quot;sku&quot;:&quot;DEBL200&quot;,&quot;price&quot;:15,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;ALL THE CATEGORIES&quot;,&quot;id&quot;:38668,&quot;productlink&quot;:&quot;https:\\\/\\\/www.mostskincare.com\\\/en\\\/shop\\\/all-the-categories\\\/eudermic-cleansing-base\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;simple&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\n\n\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1731597580106{margin-top: 60px !important;margin-bottom: 60px !important;}&#8221;][vc_column][vc_column_text]Cleansing is the process by which, with the help of water and a cleanser (or<\/p>\n","protected":false},"author":10092,"featured_media":36302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[],"class_list":["post-151417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Skin Cleansing: why avoid SLS and choose non-foaming cleansers<\/title>\n<meta name=\"description\" content=\"Cleansing is the first step to healthy skin. It removes buildup, protects the skin barrier, and prevents acne, dryness, and irritation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mostskincare.com\/en\/the-importance-of-cleansing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE IMPORTANCE OF CLEANSING\" \/>\n<meta property=\"og:description\" content=\"Cleansing is the first step to healthy skin. 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